At a young age, Rand had always been fond of art and design. He would help paint signs for his school events and projects, as well as for his father’s grocery store (Heller, 1997). As Rand’s father did not believe that pursuing a career in the arts could lead his son to a successful life, Rand did not really have a chance to fully attend school and study the design subjects that he was specifically passionate in.

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Therefore, he had to “self-teach” himself with any material he could find. Rand mostly relied on European magazines such as Gebrauchsgraphik, to learn about design principles and ideologies behind the works of Cassandre and Moholy-Nagy (Bierut, 1997).

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